Opportunity
This opportunity exists because of the amount of textbooks students have to buy each semester. Students could be saving a lot of money of they were able to find used cheap textbooks from others that need to sell their old textbook. My market audience is UF students and because of the feature that lets you buy and sell old textbooks my business will most likely be limited geographically to the students living in business. I could later expand it to online students and include shipping on the app but for now, that is not the case. Customers now are going through endless amounts of Facebook pages and group me to satisfy this need or they are paying a lot more than they need to with buying new textbooks. This is a huge opportunity as many students would be benefitted from this idea. I think the window of opportunity is small as it easy for someone else to have the same idea and develop the same app.
Innovation
Although this idea is not complicated or creative it can be considered innovative as nothing like this app exists at UF right now. Having an app solely for UF students where they can find the cheapest textbooks to buy and are able to sell and buy used textbooks would be a game-changer for the student body. The app would include a page where you can post about textbooks that you are looking to sell and buy. For safety reasons you would need to use your gator link to log in on the app so students feel safe and it is only used by UF students. There would also be another page where you could search for the textbooks that you need for classes and it would tell you where the cheapest place to get it from. Many times there are multiple bookstores and websites selling the same exact textbook but with different prices and students do not have time to go looking for the best price. This app would do that for them. This business will bring in revenue by both a small subscription fee that students will have to pay and also placing advertisements for publishing companies.
Venture Concept
I think students will start using this app because it is safe, easy to use and it would save them a lot of money. I think the hardest part would be getting students to know about this product as it would only be successful if a lot of students are using it. It would need to be established as the best place to go to buy and sell textbooks.
Dear Maria,
ReplyDeleteAs I have been saying, I still think you have a very strong opportunity because of the amount of textbooks students have to buy each semester. Therefore, students will be saving a lot of money if they are able to find cheaper textbooks from alternative sources. I do think this app is innovative and creative because it would be a new introduction to the campus.
Hey Maria!
ReplyDeleteI think that you have a business concept that could be a very beneficial and profitable business. I think that the best thing about your business is that it holds the opportunity for widespread growth amongst other universities and state colleges. I like that your business is setting out to save others money as that is a great reason for someone to take part in your app. I think that you have some great skills and concepts under your belt! Great job!
-Jenna