1)You: I am a psychology student which means I know a lot about human behaviors and that could help me find the best ways to advertise my product. I am also very organized and hard-working. I was the business manager for a school newspaper for two years which gave me a lot of experience n trying to sell ads to different businesses and companies which could help my app.
2) What are you offering to customers: I am offering an app that would help students find the best-priced textbooks. It would also be a platform for students to buy and sell their old textbooks.
3) Who are you offering it to: all my customers are college students who are trying to save money on textbooks.
4) Why do they care: My customers will pay for my product not only because it will save them more money in the long run, but also it will make buying textbooks a lot easier.
5) What are your core competencies: This app will have every opportunity to buy textbooks in one place so it is easier for students to find what they need instead of looking through many different groups. It would also show students the best places to buy each textbook for the cheapest price.
I do think that all of these elements go together as I am tailoring this app to a very specific need and to a specific customer population. I also believe that students could benefit a lot from this idea. My past experiences are also going to be very helpful in launching my app.
Hey Maria! Excellent job on describing your idea. I think that you kept it nice and to the point. I think you nailed the fact that you are tailoring this app to a very specific population as well as need. Personally, I think that this is great. You know exactly who your market is, how this population behaves, and what they're looking for. Having a smaller market can help make the best product possible because you can easily get feedback. I'm not sure if I'm confused on the assignment but I didn't see your actual idea "napkin" pictured or added as a link. Other than that, great job!
ReplyDelete-Jenna
Dear Maria,
ReplyDeleteI think it's smart to offer an app that would help students find the best-priced textbooks. I also think you have a large market since most college students would be interested or have a need met by this app. Having a service that will save customers more money, in the long run, is a good business plan. Making buying a textbook easier is also a smart idea.
Hi Maria,
ReplyDeleteI think an app that helps students find the best price when it comes to textbooks is a great idea. Being a college student, it is good that you are part of the market yourself and who could know the market better than someone who is in it? I also think that creating this platform is beneficial to all current and future college students since saving money in college is a priority for most if not all students.
I feel like your idea for an app dedicated to sell used textbooks could be very successful. I have a hard time selling my used textbooks and would like a way to be able to do so that is easy and convenient. There are many websites that do currently do this, so I feel that for you to be successful, you need to focus on how you can set yourself apart, and think of good ways to market.
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